Ad Campaigns

For those of you who have never seen this, I'd like you to take a moment.



YosemiteBear, as he calls himself, has gotten a whole array of comments in the past nine months; everything from, "What were you smoking, and where can I get some?" to, "What an amazing experience."

Microsoft, looking to capitalize on such a quirky viral video (17 million+ views) has recruited YosemiteBear to promote their new version of Windows Live software, which isn't anything special anyways.



Photo stitching? Really? EVERY Canon point and shoot comes with that capability out-of-the-box. Its just another example of the ridiculous computer/tech commercials that say, "Man, this laptop is great! I can check my email, and look at photos, watch movies, and listen to music... its... great!" Once again, EVERY laptop does that exact same thing, and has since 2002! EVERY smartphone does that exact same thing!

It just brings to mind a whole slough of poorly crafted advertising schemes as of late, such as the 10:10UK campaign that wants to promote "going green" by depicting, well, essentially acts of terrorism (hence the video thumbnail), in a very graphic manner:

::WARNING! NOT FOR YOUNG EYES, PREGNANT WOMEN, OR THOSE WITH BLADDER CONTROL OR HEART ISSUES.::



Taking a horror film class my last semester in school, I can honestly say that I can make the educated statement that the violence portrayed in this film for the sake of grotesque violence is essentially to cure the thirst of titillating images for the sick and deranged. Essentially pornography for those who would support and enjoy such an ad campaign.

Genius campaigns as of late have spurred some great, and clean I might ad, comic moments to the advertising world. Not the least of which are the Old Spice ads with Isaiah Mustafa.



Everyone loves a good copycat, which the Harold B. Lee Library did very well this past summer.



Don't even get me started on political ads... that's a whole 'nother post.